Last updated: 21 July 2026
This Privacy Policy explains how Rank Matrix (“Rank Matrix”, “we”, “us” or “our”) collects, uses, stores and protects your personal information when you visit rankmatrix.co.uk (the “website”) or use our SEO and digital marketing services. We are committed to protecting your privacy and handling your data in an open and transparent way, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
Rank Matrix is an SEO and digital marketing agency based in the United Kingdom. For the purposes of data protection law, Rank Matrix is the “data controller” responsible for your personal data.
- Business: Rank Matrix SEO Agency
- Address: 47 Waren Road, Luton, LU1 1UE, United Kingdom
- Email: hello@rankmatrix.co.uk
- Phone: +44 7448 423711
The information we collect
We only collect the information we need to respond to you, provide our services and improve our website. This may include:
- Information you give us directly — for example when you request a free SEO audit, complete a contact form, email us or speak to us by phone. This typically includes your name, business name, email address, phone number, website URL and any details you choose to share about your enquiry.
- Information collected automatically — when you browse the website we may collect technical data such as your IP address, browser type and version, device information, the pages you view, and how you arrived at and move around the site. This is gathered through cookies and similar technologies.
- Communications — records of correspondence between you and our team, so we can manage your enquiry or account.
How we use your information
We use your personal data to:
- respond to your enquiries and provide the free SEO audit or information you request;
- deliver, manage and improve the services you engage us for;
- send you relevant service updates, quotes and, where you have agreed, occasional marketing about our services;
- understand how visitors use our website so we can improve its content, speed and usability;
- maintain the security of our website and prevent fraud or abuse; and
- comply with our legal and regulatory obligations.
Our legal basis for processing
Under UK GDPR we rely on the following legal bases:
- Consent — for example when you opt in to marketing communications or accept non-essential cookies. You can withdraw consent at any time.
- Legitimate interests — to respond to enquiries, run and grow our business, understand our website audience and keep our site secure, provided your rights do not override these interests.
- Contract — where processing is necessary to provide a service you have requested or to enter into an agreement with you.
- Legal obligation — where we must process data to meet legal, tax or accounting requirements.
Cookies and analytics
Our website uses cookies and similar technologies to make the site work, remember your preferences and understand how it is used. We use Google Analytics 4 to collect anonymised, aggregated statistics about website traffic — such as which pages are popular and how visitors find us. This helps us improve the site; it is not used to personally identify you.
You can control or delete cookies through your browser settings, and you can opt out of Google Analytics using Google’s browser opt-out add-on. Blocking some cookies may affect how the website functions.
Who we share your information with
We do not sell, rent or trade your personal data. We only share it with trusted third parties who help us operate our website and business, and who are required to protect it:
- Hosting provider — our website and its data are hosted on secure UK/EU infrastructure.
- Google — for website analytics (Google Analytics) and search performance reporting (Google Search Console).
- Email and communication providers — to send and receive messages relating to your enquiry or account.
- Professional advisers and authorities — where required by law, or to establish, exercise or defend our legal rights.
International transfers
Some of our providers (such as Google) may process data outside the UK. Where personal data is transferred internationally, we take steps to ensure it is protected by appropriate safeguards, such as UK-approved standard contractual clauses or an equivalent adequacy mechanism.
How long we keep your data
We keep personal data only for as long as necessary for the purposes described in this policy, or as required to meet our legal and accounting obligations. Enquiry and client records are typically retained for the duration of our relationship and for a reasonable period afterwards, after which they are securely deleted or anonymised.
How we protect your data
We use appropriate technical and organisational measures — including an encrypted (HTTPS) connection, access controls and secure hosting — to protect your personal data against loss, misuse and unauthorised access. While no online transmission can be guaranteed as completely secure, we work hard to safeguard your information.
Your rights
Under UK data protection law you have the right to:
- access the personal data we hold about you;
- ask us to correct inaccurate or incomplete data;
- ask us to erase your data (“right to be forgotten”);
- restrict or object to our processing of your data;
- request the transfer of your data (data portability); and
- withdraw consent at any time where we rely on it.
To exercise any of these rights, please email us at hello@rankmatrix.co.uk. We will respond within one month.
Children’s privacy
Our website and services are intended for businesses and adults. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us and we will delete it.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised “last updated” date, so please review it periodically.
How to complain
If you have any concerns about how we handle your personal data, please contact us first so we can put things right. You also have the right to lodge a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk.
Contact us
If you have any questions about this Privacy Policy or your personal data, please get in touch:
- Email: hello@rankmatrix.co.uk
- Phone: +44 7448 423711
- Address: 47 Waren Road, Luton, LU1 1UE, United Kingdom
You can also reach us through our contact page.